Literal Scratch
The three best friends that anybody could have get together on a weekly basis and speak freely about their partnerships experience and their opinions on the partnerships news of the day.
Episodes
41 episodes since 2023
Episode 41: Power Up Story vs. Better Together Story and Who Builds Them
Reps don't care until either their customers do or they're getting paid to do it.Better together stories are table stakes for partners.But you better have a compelling Power Up story so that you get the chance to talk about the ...
May 17, 2024
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35:51
Episode 40: What should partnerships know about the sales process?
In this episode Adam, Aaron and Jessie explore how important it is for Partnerships to understand the entire sales process, how sellers are positioning their products to their customers so that they can translate that into a proper better toget...
May 02, 2024
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Season 1
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Episode 40
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31:43
Episode 39 - What Should be the Progression of a Partner Program
In this episode our discussion carves out the differences between simply referring business and actively engaging in the co-selling together. We'll give you insights into the operational hurdles that come with defining partnerships, the signifi...
April 26, 2024
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Season 1
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Episode 39
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38:51
Episode 38 - Is Your Partnership a Special Snowflake?
Aaron, Jessie, and Adam—took to the mics to celebrate the small victories that are all too familiar to entrepreneurs and share a collective nod to the sheer resilience required to keep the business flame ablaze. Each of us sheds li...
April 18, 2024
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Season 1
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Episode 38
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48:03
Episode 37: Leadership, AI Bots, and the Future of Sales & Partnerships
Adam chats about his return to Uncmn as head of marketing and partnerships. Adam, Aaron and Jessie chew over the meaty topic of AI bots in sales strategies, unpacking the ethical quandaries and operational impacts. We ...
March 28, 2024
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Season 1
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Episode 37
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54:46
Episode 36 - Fluincy launches PLG, Aaron's new Persona
In this week's episode Jessie, Aaron, and Adam discuss:Aaron's new podcast persona, "Pops"Fluincy's PLG PlayJustin Zimmerman's Ecosystem vs. Channel WebinarAdam's networking callsHere'...
March 21, 2024
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Season 1
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Episode 36
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48:21
Episode 35 - PLG, PRM, and Founder Therapy
On this week's episode Aaron, Adam, and Jessie discuss:Fluincy's upcoming PLG motionWho needs a PRM (dead horse topic)The founder drugs of dreaming too far into the futureWe're sponsored by
March 14, 2024
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Season 1
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Episode 35
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59:03
Episode 34 - The Career Progression of a Partner Pro
In this episode Jessie, Aaron, and Adam discuss:Why the partnerships community is talking about the Chief Partnership's Officer roleWhether this discussion is productiveIs CPO right? or is CRO better?<...
March 07, 2024
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Season 1
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Episode 34
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44:28
Episode 33 - An Ode to Sam McKenna
In this Episode Aaron, Jessie, and Adam Discuss:Effective networking practicesBrilliant sales tactics from the team at #samsales consultingMy upcoming episode of Not Not BusinessWe're sponsored...
February 29, 2024
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Season 1
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Episode 33
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48:37
Episode 32 - LinkedIn, Partner Job Market, Stories of Success
In this week's episode Adam, Aaron, and Jessie talk about:- LinkedIn in excess- The Partnerships Job Market- What defines partnerships success, and can anyone say they've achieved it?Check out our sponsor
February 16, 2024
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Season 1
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Episode 32
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54:11
Episode 31 - A Listener Question and an Intrusive Thought
On this episode Jessie, Aaron, and Adam talk about:A listener question about shifting responsibilitiesPartnership's role in the customer experienceIs work evil, or are employees entitledCheck out our s...
February 08, 2024
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Season 1
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Episode 31
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56:08
Episode 30 - Roller Coasters, The Right Projects, CEO Summits
On this week's episode of Literal Scratch Jessie, Adam, and Aaron talk about:Trying to not get on the emotional roller coaster as you’re job searchingWhat’s the right kind of project when hiring a partner person?
February 01, 2024
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Season 1
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Episode 30
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57:43
Episode 29 - Greg Portnoy
This week we have a special guest host, Founder and CEO of Partner Tech Company, Euler, Greg Portnoy.Aaron, Jessie, and Greg talked about- Partner tech being too darn compli...
January 25, 2024
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Season 1
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Episode 29
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54:25
Episode 28 - SEs Are Great Partnership Partners
In this episode Jessie, Aaron, and Adam discuss:The power of partnerships + communityLatent gratitudes for folks who catapulted our careersWhy SEs may be a better target for partner enablement than the rest of the ...
January 18, 2024
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58:22
Episode 27 - The Excitement is Starting Y'all
In this episode Aaron, Adam, and Jessie discuss:Nelson Wang's viral post about partner recruitmentThe perception of the cost of partner leadsFluincy's new How-To (Here's the
January 11, 2024
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Season 1
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Episode 27
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51:08
Episode 26 - Hats off 2023
In this last episode of 2023 Adam, Jessie, and Aaron discuss:Our biggest learnings from 2023Our hopes for 2024Our 2024 predictions for the world of partnershipsCheck out our sponsors:
December 28, 2023
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Season 1
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Episode 26
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59:49
Episode 25 - A Partnerships Career, Really?
In this episode, Adam, Aaron, and Jessie discuss:Whether it's wise to transition from a sales career to a partnerships career in this current climateThe "Cory Method" of getting an agency partner program from 0-60
December 21, 2023
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Season 1
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Episode 25
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55:11
Episode 24 - Partnerships Org Structure
This week's episode is a reflection on the Future of Revenue webinar that Jessie attended, Aaron listened to later, and Adam forgot to listen to at all.We'll talk about:How other revenue organizations view partnerships<...
December 15, 2023
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Season 1
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Episode 24
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56:29
Episode 23 - Hiring a Partner Professional
This week Jessie, Adam, and Aaron Discuss: - Why Hiring a Partner Professional is the best way to build a partner program from literal scratch- PartnerOps should be first or second partnerships hire- As a partner profession...
December 07, 2023
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Season 1
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Episode 23
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57:16
Episode 22 - No Partnerships Here
If you're in this listenership for the partnerships insight, this episode will not do it for you.Jessie, Aaron, and Adam did the holiday week thing and talked about work stuff not at all. In this episode you'll find:
November 30, 2023
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Season 1
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Episode 22
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1:03:03
Episode 21 - Yarby
Today's episode has featured special guest host Jason Yarborough!Jessie, Jason, and Adam talk about:The BS that is the Linkedin "Top Voice" badgesSome cool new partner tech that we loveJason's new endeavor ...
November 23, 2023
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Season 1
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Episode 21
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1:02:02
Episode 20 - When is a Partner Not a Partner?
This week Jessie, Adam, and Aaron discuss:Coffee, againAre participants in a marketplace partners or not?Whether "Coin Operated" is a bad wordWhy Denver is the superior place to liveCh...
November 16, 2023
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Season 1
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Episode 20
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1:01:28
Episode 19 - Were Partner Portals Ever Dead?
This week Jessie, Adam, and Aaron talk about:New FeaturesThe Price to Value ConundrumPartner Portals aren't dead... yet.Check out our sponsors:Supergl...
November 09, 2023
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Season 1
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Episode 19
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59:49
Episode 18 - Making Meaning From Unstructured Data
In today's episode Jessie, Aaron, and Adam talk about:The morning coffee experienceAIs biggest impact in business will be from unstructured datasetsUser design and experienceAlways be learning...
November 02, 2023
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Season 1
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Episode 18
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58:39
Episode 17 - Partnerships and the Bowtie
On this week's episode, Jessie, Adam, and Aaron discuss:Jason Lemkin's Rule of Attach RatesThe shifting focus of SaaS from Topline Revenue to Recurring ImpactHow different kinds of partnerships affect the different...
October 26, 2023
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Season 1
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Episode 17
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57:00